To prevent the use of the institution's name and/or logo in an unauthorized manner.
Graphic Identity Style Manual: Any authorized use of the Longwood logo, seal, wordmarks, Rotunda icons, or other official symbols of the institution, must adhere to the specifications and guidelines as directed in the official Instructions_for_completing_Trust_Fund_Withdrawal_form (pdf) available through Printing Services and the Office of Public Relations.
All requests must be directed to the Associate Vice President for Marketing and Communications for approval or disapproval. Decisions are based on guidelines promulgated by the President and Vice Presidents. In certain cases, the Associate Vice President for Marketing and Communications may refer requests for such use to the President, or other Vice Presidents, as appropriate.
Revised and approved by the Board of Visitors, September 7, 2002.