Led by expert faculty with outstanding academic, business and research credentials Longwood's College of Business and Economics follows seven values, named Citizen 7, to guide activities and achieve our mission:
INTEGRITY
Always do the "right thing" even when no one is looking, and encourage others to do the same.
ACCOUNTABILITY
Admit your responsibilities. Honor your commitments.
RESPECT
Treat others fairly and with the same professional and personal consideration you expect.
COMMUNICATION
Listen effectively; ask questions with care and share information thoughtfully.
WIN-WIN
Look for and employ the options that provide the most positive outcomes for everyone.
TEAMWORK
Value the strengths and differences in others. Together everyone achieves more.
GROWTH
Be a student for life, learning from others and improving each step of the way.
October 23, 2025
SNVC Institute 2025-2026 Undergraduate Scholarship Recipient
October 23, 2025
A standout student-athlete and leader, Alexander “Alec” Daniel exemplifies The 7 Habits of Highly Effective People through his mentorship, academic excellence, and service on the CBE Student Advisory Board and Longwood’s Cross Country and Track teams
August 06, 2024
Longwood University alumna Ashley Kaleta recognized for her impactful leadership roles in campus organizations, commitment to personal growth, and fostering collaboration and understanding among peers.
August 06, 2024
Longwood University student Christopher Sparks recognized for his passion for learning, commitment to positive change, and embodiment of "The 7 Habits of Highly Effective People" in his academic and community endeavors.
April 10, 2024
Dr. Zhao's Real Estate class hosted Patrice Carroll, who shared strategies for building wealth through real estate, highlighting her roles at Keller Williams Realty, her alma mater, Longwood University, and her emphasis on investment strategies.