Marketing, Communications & Engagement
Upcoming Events
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Homecoming & Alumni Weekend is THIS WEEKEND — and the forecast is 73 and sunny!
November 10, 2025
Homecoming & Alumni Weekend 2025, Nov. 14–16, will be the biggest alumni event in Longwood history, with nearly 900 alumni and friends registered! Join us for the Lancer Family Tailgate on Saturday!
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Take part in Longwood’s holiday video and photo shoot!
October 27, 2025
Are you and your team full of holiday cheer? Want to show off the family atmosphere that makes Longwood so special?
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Longwood bourbon set for annual launch after record-setting sales last year
October 15, 2025
Longwood’s 1839 Collection bourbon returns this fall after a record-breaking 2024 release that sold out in under an hour.
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Homecoming & Alumni Weekend, Nov. 14–16 — Plus Early Access to JMU Tickets
October 13, 2025
Homecoming & Alumni Weekend, Nov. 14–16, is just around the corner—and this year promises to be the biggest and most exciting celebration yet. Join us for the Lancer Family Tailgate on Saturday, Nov. 15!
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University Marketing, Communications & Engagement, a unit of the Strategic Operations division, supports the Longwood University Strategic Plan through the implementation of a comprehensive, integrated marketing and communications plan that helps to position the university in a positive and proactive manner.